The Rock booth at Mining Industry Exhibition 2025 represents an architectural approach to industrial-scale exhibition design—where space functions as a medium for brand authority, strength, and precision. Designed and executed by Danak, this 198 sqm, island-type booth was located at the Tehran International Exhibition Center, requiring a clearly defined spatial identity from every angle of view. In this project, architecture goes beyond conventional display and establishes a clear and directional spatial system—one that organizes visitor movement, equipment visibility, and interaction points with intention. Through a strong focus on spatial branding, construction detailing, and addressing both domestic and international audiences, the Rock booth achieved a powerful, cohesive, and distinguishable presence within the mining exhibition context. This project reflects Danak’s architectural philosophy in exhibition design— where industrial brand power is articulated through space.
