The Starso booth at Beverage Exhibition 2025 represents an independent-scale exhibition design where architecture simultaneously functions as a brand-defining element, an experience organizer, and a competitive presence enhancer. Designed and executed by Danak, this 109 sqm, island-type booth was located at the Tehran International Exhibition Center, offering full visibility and dynamic multi-directional engagement with both domestic and international audiences. The design focused on creating a distinctive and cohesive spatial structure, carefully organizing circulation paths, pause points, and product presentation in alignment with the brand’s identity. With a strong emphasis on spatial branding, execution precision, and quality control throughout the construction process, the Starso booth achieved a clear, memorable, and differentiated presence within the Beverage Exhibition. This project reflects Danak’s architectural approach to exhibition design— where experience, form, and brand identity converge into a unified spatial language.
