The Novo booth at Auto Exhibition 2025 stands as a large-scale architectural project where exhibition design becomes a strategic tool for international brand positioning. Designed and executed by Danak, this 1,100 sqm, three-open-side booth was located at the Isfahan International Exhibition Center, requiring precise orchestration of visitor flow, spatial clarity, and brand coherence. Rather than functioning as a mere product display, the design established a well-defined spatial scenario—one that intentionally guided movement, pauses, sightlines, and interaction. With a strong focus on spatial branding, execution precision at scale, and addressing both domestic and international audiences, the Novo booth was shaped into a cohesive and distinguishable exhibition experience. This project reflects Danak’s architectural approach to exhibition design— where brand credibility is expressed through space.
