The Farda Diesel booth at Auto Exhibition 2025 is a large-scale architectural project where exhibition design becomes a strategic instrument for industrial brand positioning. Designed and executed by Danak, this 1,100 sqm, three-open-side booth was located at the Isfahan International Exhibition Center, where scale and openness required precise control over visibility, circulation, and visual focus. In this project, architecture goes beyond display and establishes a purpose-driven spatial scenario—one that intentionally guides visitor movement, pause points, and product engagement. By translating the Farda Diesel brand identity into spatial language, and through a strong emphasis on execution accuracy and large-scale design management, the booth was shaped into a coherent and distinctive experience for both domestic and international audiences. This project reflects Danak’s architectural approach to exhibition design— where brand credibility is articulated through space.
