For Bank Mellat (Behpardakht Mellat) at ELECOMP 2024, held at the Tehran International Exhibition Center, Danak designed and executed a 120 sqm double-deck island stand defined by volumetric clarity and strategic brand articulation. The island configuration required a strong 360-degree architectural identity. The design emphasized vertical presence, brand visibility across all axes, and clear functional zoning between the ground floor (public engagement and service presentation) and the upper level (private meetings and B2B negotiations). Through structural precision, integrated lighting strategy, and meticulous execution, the stand embodied large-scale spatial branding—positioning the brand within a refined and internationally aligned architectural framework.
