The Farda Motor booth at Auto Exhibition 2025 represents a large-scale exhibition design where architecture serves as the primary tool for brand positioning, spatial clarity, and visitor experience management. Designed and executed by Danak, this 935 sqm, three-open-side booth was located at the Zahedan International Exhibition Center, where scale and openness required precise control over visibility, circulation, and spatial hierarchy. Rather than functioning solely as a vehicle display, the design established a cohesive spatial scenario that intentionally guided visitor movement, focal points, and product engagement. With a strong emphasis on translating the Farda Motor brand identity into architectural language, execution precision at scale, and addressing both domestic and international audiences, the booth achieved a powerful, professional, and distinctive presence within the automotive exhibition environment. This project reflects Danak’s architectural approach to exhibition design— where brand credibility is articulated through space.
