For Gooshtiran at Agrofood 2024, held at the Tehran International Exhibition Center, Danak designed and executed an 82 sqm single-sided open stand shaped by architectural discipline and strategic brand positioning. With only one primary open façade, the design emphasized a strong and iconic front elevation capable of communicating brand identity at first glance. Spatial planning focused on creating visual depth, functional hierarchy, and structured circulation within the defined footprint. Through refined materiality, controlled lighting, and precise construction management, the stand became a focused architectural statement—where brand presence is articulated with clarity and executional excellence.
