For the Automotive Exhibition 2024 at the Urmia Exhibition Center, Danak delivered the design and build of a 1,700 sqm three-sided open stand for Farda Motor, driven by a strategic and brand-focused vision. The project emphasized strengthening brand positioning in both domestic and international markets, creating large-scale interactive engagement, and ensuring execution precision across all phases of design and construction. Vehicle placement as visual focal points, intelligent circulation planning, and clearly defined negotiation areas shaped a cohesive and impactful visitor experience. The seamless integration of concept development, structural engineering, professional lighting systems, and meticulous execution established this stand as a strong example of synergy between brand strategy and engineered delivery within the automotive industry.
