Danak delivered the design and build of a 110 sqm single-sided open stand for SnappPay at Retail Show 2024 – Tehran International Exhibition Center, with a strong focus on brand positioning and audience engagement within the retail and fintech ecosystem. The primary challenge was maximizing visibility and brand clarity through a single open facade. A distinctive volumetric structure, integrated graphic elements, and strategically positioned interaction zones ensured a differentiated and competitive presence. Through the alignment of conceptual design, engineering coordination, and strict execution control, the project stands as a refined example of brand strategy translated into precise exhibition execution.
