The Aras Pump booth at Facilities Exhibition 2025 represents a refined integration of architectural design and strategic branding within an exhibition context. Designed and executed by Danak, this 130 sqm, three-open-side booth was located at the Tehran International Exhibition Center, where openness demanded precise control over visibility, circulation, and spatial hierarchy. In this project, design moved beyond form-making and became a medium for conveying industrial credibility, engineering precision, and brand identity. By addressing both domestic and international audiences, and through a strong focus on execution accuracy, construction detailing, and spatial clarity, the booth was shaped to be not only visually present, but meaningfully perceived. This project reflects Danak’s architectural approach to exhibition design— translating brand values into spatial experience.
