Danak delivered the design and build of a 162 sqm three-sided open stand for Primo at Retail Show 2024 – Tehran International Exhibition Center, with a strong emphasis on brand visibility and competitive differentiation within the retail sector. The three open fronts provided a strategic opportunity for maximum exposure and engagement with both domestic and international audiences. A distinctive volumetric identity, cohesive environmental graphics, and carefully planned functional zoning created a seamless brand experience. Through disciplined project management, engineering coordination, and rigorous quality control, the final outcome aligned with the brand’s premium positioning. This project demonstrates the integration of brand strategy, spatial design, and precision execution in a high-profile exhibition environment.
